All the fluff about building brand loyalty and creating awareness and being seen in the community or sponsoring whatever event, sport or charity, is ultimately meant to get the consumer to buy the advertiser’s stuff.
As the world gets more and more connected, there’s a sudden surge of advertisers that want to get to their target market through their mobile phones. But there’s a problem.
This guerilla marketing campaign for the Salvation Army operated in its original definition: Maximum impact at minimum cost. In this case, the cost was zero.
Loeries weekend saw Foozi’s team going guerilla-style on the grass verge in Camps Bay. A 2-day drive and thousands of kilometers got two specially branded Loeries tables to Cape Town’s trendiest suburb.
Why are consumers paying to view advertising? Whether it’s online, print or on screen, we’re being bombarded with ads, without permission, and we’re paying for the privilege. Surely, that’s not the way it should work?
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