All the fluff about building brand loyalty and creating awareness and being seen in the community or sponsoring whatever event, sport or charity, is ultimately meant to get the consumer to buy the advertiser’s stuff.
Thanks to Cherryflava for picking this one up.
21 000 dancers got the feeling from the Black Eyed Peas on the Oprah show recently in Chicago when they performed one of the biggest dance ‘flash mobs’ to celebrate the 24th season of her show.
It’s a smallish music festival in Washington State, USA. Some band is playing live on stage, everyone is sitting around chillaxing, when some skinny half-naked white dude starts dancing like Spongebob Squarepants on acid.
This guerilla marketing campaign for the Salvation Army operated in its original definition: Maximum impact at minimum cost. In this case, the cost was zero.
Loeries weekend saw Foozi’s team going guerilla-style on the grass verge in Camps Bay. A 2-day drive and thousands of kilometers got two specially branded Loeries tables to Cape Town’s trendiest suburb.
Copyright © 2010 HIIM: Help, I'm in Marketing!