All the fluff about building brand loyalty and creating awareness and being seen in the community or sponsoring whatever event, sport or charity, is ultimately meant to get the consumer to buy the advertiser’s stuff.
Thanks to Cherryflava for picking this one up.
21 000 dancers got the feeling from the Black Eyed Peas on the Oprah show recently in Chicago when they performed one of the biggest dance ‘flash mobs’ to celebrate the 24th season of her show.
Accessing the influential people in the urban youth market – the opinion leaders of the future and the heroes of the youth.
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