Archive for 'Youth Marketing'

Dancing on a hill – Guerilla brilliance or just lucky?

Dancing on a hill – Guerilla brilliance or just lucky?

It’s a smallish music festival in Washington State, USA. Some band is playing live on stage, everyone is sitting around chillaxing, when some skinny half-naked white dude starts dancing like Spongebob Squarepants on acid.

Influencing the Influentials

Influencing the Influentials

Accessing the influential people in the urban youth market – the opinion leaders of the future and the heroes of the youth.


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